Set a Goal
Create a business plan and/or monthly goals to track. Each month take a step back and see if you are meeting your goals. Use your financial reports to see where you are at. Make adjustments as needed.
Marketing
Determine what your core market is and develop a plan to target that market. Don't try to reinvent the wheel by targeting a market that really isn't adaptable to your business.
Customer Relations
Keep in contact with the customers you have. A happy customer will be a great source of referrals. An unhappy customer will, of course, have the opposite effect.
Is It Working?
Periodically review your strategies and keep the ones that are working for you. If you are finding some of your efforts are not producing any results it is time to change them. Don't stick with something that is not working.
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